Floor Covering Weekly

FCW_July 23-30, 2012

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Vol. 61 No. 14 A Hearst Business Publication July 23/30, 2012 $75 FLOOR COVERING WEEKLY Flooring's slow climb: Continued sluggishness, volatility Th e fl ooring industry showed mixed but positive results in 2011. Last year mimicked the year before in many ways, with business picking up in the fi rst half, slowing mid-year and continuing to struggle as the year came to a close. Raw materials prices also continued to be an issue. Total sales in 2011 reached $17.89 billion, a 2.5 percent increase over 2010's $17.45 billion. Square foot sales — on the other hand — dipped a slight 1.5 percent from 17.89 billion square feet in 2010 to 17.62 billion. Square foot whole- sale prices grew from 98 On the inside News ................................... 3 2011 Industry Statistics ...... 4 marketWise ......................... 5 Imports/Exports .................. 7 Carpet & Area Rugs ............. 8 Wood ................................. 12 Tile & Stone ...................... 16 Laminate ........................... 19 Resilient ............................ 20 The Last Word .................... 26 cents per square foot to $1.02 per square foot. Last year was another in which the tradi- tional selling seasons seem to have disappeared. Consumers continued to look for sales, deals and specials on the residential side. Th e builder market remained almost nonexistent. Fortu- nately the commercial market held strong. According to Catalina Research, Floor Covering Weekly's partner in the annual Statistical Report, hard surface sales showed an upward trend, as did area rugs and carpet tiles. Wall-to-wall carpet square foot sales continued to weaken, according to the report. On the hard surface side, demand strength- ened for ceramic tile, wood and vinyl sheet and fl oor tile. According to Catalina, ceramic tile dollar sales increased by 6 percent and square foot sales by 4.5 percent. Th is was the highest rate for any fl ooring material. Vinyl sheet and fl oor tile dollar sales rose by 5.8 percent, while square foot sales increased by 3.2 percent. For wood fl ooring, the gains were 4.3 percent and 4.1 percent, respectively. On the soſt surface side, carpet tile continued to show increases in the commercial sector, but on the residential side, wall-to- wall carpet sales continue to suff er. One reason could be the more dramatic increases in price per foot of this material type, which is based on synthetic chemicals. Two things helped the area rug market: the increase in hard surface sales as well as the sluggish economy. Consumers fi nd area rugs an inexpensive way to spruce up their homes. In 2011, the value of carpet and area rug sales was $9.51 billion — 53.1 percent of total fl oor covering dollar sales, down from 53.8 percent in 2010 and 71.9 percent in 1987. On a square foot basis, soſt surface sales were 10.22 billion square feet in 2011 or 58 percent of total sales, down from 59.7 percent in 2010 and 71.2 percent in 1987. Th e industry's mix continues to change. Catalina Research estimates that residential sales accounted for 64.1 percent of total fl oor- ing dollar sales in 2011, down from 67.9 per- cent in 2007. Meanwhile, commercial sales have become approximately 31.5 percent of Continued on page 4 Chart 1 Statistical Report 20th Anniversary FCW's STATISTICAL REPORT '11 2011 U.S. Floor Covering Sales: $17.89 billion Laminates (in wholesale dollars) 5.0% 10.2% 12.4% 5.9% 11.8% 1.6% 53.1% $894.2 million 0.13% from 2010 Hardwood Ceramic Floor & Wall Tile Stone Vinyl Sheet & Floor Tile Other Resilient Carpet & Area Rug (Cork, rubber, other plastics and linoleum) $9.51 billion 1.2% from 2010 $1.82 billion 4.3% from 2010 $2.21 billion 6.0% from 2010 $1.06 billion 0.2% from 2010 $2.11 billion 5.8% from 2010 $281.5 million 4.2% from 2010 For breaking news updated each business day, visit us online at www.fcw1.com For breaking news updated each business day, visit us online at www.fcw1.com UP 2.5% from 2010 Source: Catalina Research Periodical Periodical

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