American Painting Contractor Magazine

APCjulyaugPlusTab2015web

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January Brandon Lewis ❑ Mail and Email Monthly Newsletter. ❑ Estimate Process Review: Review and refine your estimate process in the areas of pre-positioning, presenting, post-positioning, and follow-up to make necessary improvements. Bill Silverman ❑ Monthly Managers Meeting: Meet with your management team to update them on progress toward goals, address problem areas and coordinate efforts. ❑ Begin Prepping for Hiring Season: Estimate manpower needs for the sea- son and begin the hiring process. ❑ Check Your Costs: Evaluate all material, equipment and fixed costs, and make cuts where possible. Linnea Blair ❑ Monthly Financial Review: Compare your actual financials to your targets and key performance indicators. February Brandon Lewis ❑ Mail and Email Monthly Newsletter. ❑ Home Show Marketing Campaign: Pre- pare your annual giveaway programs and lead-generation tools, and fine-tune fol- low-up systems for local home shows. Bill Silverman ❑ Monthly Managers Meeting: Meet with your management team to update them on all progress toward goals, address problem areas and coordinate efforts. Art Snarzyk ❑ Start Hiring Season: Place your ads and get ready to start interviewing. This way you are ahead of your com- petition in terms of timing for getting the highest-quality painters, estimators and foremen. Build your bench and create relationships where other painters are waiting for an opening to join your company. Note that this could even be done in January. Linnea Blair ❑ Monthly Financial Review: Compare your actual financials to your targets and key performance indicators. March Brandon Lewis ❑ Mail and Email Monthly Newsletter. ❑ Spring Customer Reactivation Cam- paign: Contact all past customers and unconverted leads by using a three-step, multimedia campaign with no fewer than 10 separate contacts. Use an irresistible offer and include a deadline. Bill Silverman ❑ Monthly Managers Meeting: Meet with your management team to update them on all progress toward goals, address problem areas and coordinate efforts. ❑ Quarterly Check-In: Meet with man- agers to take stock of progress to date, and to adjust plans and priorities to maximize chances of meeting goals. AMERICAN PAINTING CONTRACTOR • July/August 2015 17

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