Technology@CU

4Q 2010 Tech

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Go Mobile CaTCh us if you Can A washington credit union brings the appeal of mobile- based promotions to financial education. | by aaron Pugh have you seen me? Tere’s an old expression about the wisdom of offering rewards versus punishment to elicit a desirable behavior. Well, if a carrot is truly better than a stick, then an iPad or $15,000 puts them both to shame. Tat was the thinking when O Bee Credit Union ($135.7M, Tumwater, WA) unveiled its “Capture the Tag” promotion, a location-based mobile treasure hunt that offers [ 20 ] 4th Quarter 2010 | http://data.creditunions.com/cusp consumers the chance to win prizes or bulk up on financial know-how while supporting their grass roots community. Te promotion involves O Bee, TwinStar Credit Union, and several other local businesses. Earlier in the year, the credit unions distributed unique Microsoft Tags throughout participating locations. From January 21 through March 18,

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