American Painting Contractor Magazine

October 2012

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You're a paint er, Yo not a collection agency.n agencyy. PQI on the Move Successful Subcontractors By Debbie Zimmer GET PPA GETPAID RIGHT AAW ept crre THE CUSTOMER GETS AROUND TO IT Accept credit cards on your AID RIGHTAW YNO T WHEN O IT. WAAY, NO edit edit carrd ds on your smartphone or t No setup, monthlly ec y, o Just 2.69% per swipe, the lowe ra e in the businesatte in the business. No setup, monthly, or hidden fees. Email receipts, offer preset tip er prre amounts, and create inventory. 24-hour customer support. re or y e Don't wait for your money. Sign up today and start getting paid now. today and s eate inventory tomer support. . Sign up smartphone or tablablet. esst world of home remodeling, paint com- petes most often not with wallpaper or paneling but with tile. That somewhat surprising finding was one of many nuggets mined from wide-ranging personal interviews con- ducted with 86 home remodeling con- tractors from across the country. The results of the survey provide helpful market insight for professional painters who may work with or act as a subcon- tractor for the remodeler. A DURABILITY IS KEY According to the survey, both the remodeling contractor and homeowner are involved in deciding whether to use paint, tile or another material on bath- room or kitchen walls – areas where most remodeling is done. In making that decision, appearance is the single most important criterion, but durabili- ty is important also. Once paint is chosen as the preferred PayAnywhere.c om/apc 1-877-607-9566 © 2012 PayAnywhere, LLC. All rights reserved. PayAnywhere, LLC ("PA") is a register is a service mark of Appl Apple Inc. Android is a Inc. Blackberry ademark of Google Inc. Blackberry ® is a pr® is a property of Resear ch in Motion Limit Buffalo, NY. iPhone, iPod touch and iPad are trademarks of Apple Inc., register is a servic e mark of ered ISO/MSP for HSBC Bank USA, NA, ered in the U.S. and other countries. App Store e Inc. Android is a tr trademark of Googl operty of Research in Motion Limited. FREE CREDIT C ARD READER! 16 • October 2012 APC See Advertiser Index on Page 52 treatment, the remodeler has far more say than the homeowner in brand selec- tion, and he or she typically bases that decision on performance properties more so than application properties or cost. Among paint performance prop- erties, durability is viewed as most important, with color-matching, touch- up and stain-resistance also mentioned. VIEWS ON PAINT Home remodeling contractors have a very favorable view of paint and use it on the vast majority of their projects. Virtually all of those surveyed regard * Statement abbreviated for reporting purposes. To learn more about exterior paint and the way it protects your home from the elements, visit blog.paintquality.com or www.paintquality.com. ccording to recent market research conducted by the Paint Quality Institute, in the paint as a nice finishing touch when doing remodeling. More than four in five also see paint as: • A quick, inexpensive embellishment • Very versatile • Very durable • Getting better all the time Yet, despite their positive feelings about paint, home remodelers would like to see some product improvements. Criticism centers on issues relating to paint mixing, paint consistency and coverage characteristics. Remodelers expressed a desire for paint with one- coat coverage and better color-match- ing capability. Overall, the home remodeling profes- sional, similar to the professional painting contractor, desires a paint product that pro- vides a beautiful and durable finish. APC HOME REMODELING CONTRACTORS Getting inside the minds of home remodeling contractors

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