Running Insight

Running Insight-September 4th, 2012

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® Pearl Izumi EM TRAIL N1 WE SHOP RUN.COM Last week, Run.Com, the online collaboration from Finish Line and Gart Capital came on stream. Their goal is to have the online INSIDE: TRAIL RUNNING store work in concert with their 18 brick and mortar operations to provide a comprehensive high-end online service to their consumer. This point is made on the site and there is a store locate button conveniently placed so that the consumer might find a brick and mortar store close by. I recently took the time to visit Run.Com and get a feel for the site. Inside is a short synopsis of my visit. As an industry guy, I was eager to see the site and how it stacks up against Road Runner and Running Warehouse. As a consumer, I was lured by the 10% discount I was offered via e-mail. (See page 4) (See page 20) SPONSORED BY

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