Cole Hardware Hotline

October 2011

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25% OFF ANY ONE CRAFTSMAN® HAND OR POWER TOOL see page 10 for details One coupon per customer. May not be combined with any other offer. Expires October 31, 2011. COLE HARDWARE 's October 2011 NEWS AND VIEWS FROM AROUND THE STORES Gift Registry Now at COLE HARDWARE! Introducing COLE HARDWARE Wine! And It Could Be Yours Free It had to happen. We get ourselves involved in all kinds of things you wouldn't usually associate with a hardware store. Why? Well, we do whatever it takes to create what we call "positive dinnertime conversation." What better way to do that than with a little nip of COLE HARDWARE'S magical wine? But no, we can't sell it to you: we can only give it away for free. Yes, we are nuts. But here's why we got ourselves into this. For years we have been donating bottles of water, Clearly COLE HARDWARE, to schools and nonprofit organizations for their fund-raisers. We encouraged the groups to sell it for a buck or so, thereby earning some money at the same time we received a little exposure. A nice win-win. Well, all good things come to an end eventually. As the City's first certified green retailer, we challenged ourselves to come up with an alternative to giving away plastic bottles of water—hence, COLE HARDWARE Cutting Edge wine. It's not just any wine. We had the challenging 3312 Mission Street San Francisco, CA 94110-5009 task of tasting various wines to see if they met the strict standards of our judging committee (oh, what fun that was!). The partners we chose are just as crazy, offbeat, and fun loving as we are: Katie, Thrace, and Nancy are the owners of the Toolbox Wine Company in Napa. The wines: No hints of nuts and bolts, peat moss, or pipe grease—they are the real thing. Our 2008 Dry Creek Valley Sauvignon Blanc is a New Zealand–style wine sourced from fruit grown just north of the Russian River. For you red wine lovers, you're going to enjoy our elegant, Sangiovese-style 2007 Napa Valley Merlot. It's blended with a bit of Cabernet—well, you are going to like it. So, if we can't sell the wine, how do you get a bottle, or at least a taste? Here are a few ways: • Schools and nonprofits in our Community Partners program can get free cases of our continued on page 2... We Are the Sole Source for Craftsman® Tools in the City! In 1927 Sears acquires the Craftsman trademark. In 1929 Craftsman introduces its first power tools. In 2011 Craftsman partners with COLE HARDWARE to bring Craftsman hand and power tools to San Francisco! Many of you have Craftsman tools around your homes and in your toolboxes. Many of you have inherited Craftsman tools from your grandfather, or maybe his grandfather. They've been around for a long time, and nobody throws away a Craftsman tool. They last. They are rugged and durable and can always be relied on to get the job done. They are famous for this. Equally, they are famous for their lifetime warranty on hand tools. If ever one fails to perform to your expectations, Craftsman will replace it free. Just bring it to us, and we'll take care of it for you. We'll immediately trade you for a new tool or order the appropriate replacement for you if we don't stock it. That's the Craftsman and COLE HARDWARE promise. continued on page 2... "Our commitment to you: Your satisfaction guaranteed. Period." PRSRT STD U.S. POSTAGE PAID SAN FRANCISCO, CA PERMIT #3137 TIME SENSITIVE MATERIAL Scan to view our website. COUPON COUPON

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