Contract Packaging

Spring 2014

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editorial BOB SPERBER EDITOR MARY ANN FALKMAN CONTRIBUTING EDITOR art DAVE BACHO SENIOR ART DIRECTOR new media DAVID NEWCORN VP/DIGITAL & CUSTOM MEDIA CLAUDIA SMITH DIRECTOR, DIGITAL MEDIA OPERATIONS JOAN JACINTO PROJECT MANAGER publishing JOSEPH L. ANGEL PRESIDENT/PUBLISHER JANE NELSON ADVERTISING PRODUCTION MANAGER SUSAN DAMARIO DIRECTOR OF MARKETING COURTNEY RICHARDS SOCIAL MEDIA AND EVENTS MANAGER BRUCE SPRAGUE AUDIENCE DEVELOPMENT MANAGER KATE MURPHY CIRCULATION PROCUREMENT advertising sales DON NEUMEISTER VP/SALES: 215/491-7140 KY, MID-ATLANTIC, NJ, METRO NY CITY & LONG ISLAND, SOUTHWEST OH KEVIN CALLAHAN REGIONAL MANAGER: 781/545-6603 NEW ENGLAND, NORTHWEST NY, WESTERN PA, MONTREAL, QUEBEC, AND TORONTO, CANADA LEO GUENTHER REGIONAL MANAGER: 904/940-8989 CA, CO, FL, EASTERN MO, NV, NORTHEAST OH, WI WENDY SAWTELL REGIONAL MANAGER: 312/222-1010, EXT. 123 AZ, IA, ID, IL, IN, KS, MI, MN, WESTERN MO, ND, NM, OK, OR, SD, TX, WA, BRITISH COLUMBIA CHRISTINE SMALLWOOD REGIONAL MANAGER: 770/664-4600 AL, GA, LA, MS, NC, SC, EASTERN TN LIZ TIERNEY REGIONAL MANAGER: 312/222-1010, EXT. 130 corporate JOSEPH L. ANGEL PRESIDENT/PUBLISHER JIM CHRZAN VICE PRESIDENT DAVID NEWCORN VICE PRESIDENT PATRICK REYNOLDS VICE PRESIDENT DON NEUMEISTER VICE PRESIDENT LLOYD FERGUSON FOUNDING PARTNER Staff at Contract Packaging magazine can be contacted using their lastname@packworld.com. For subscription and advertising information, please visit www.contractpackagingmag.com. corporate headquarters SUMMIT MEDIA GROUP, INC. 330 N. Wabash Ave., Suite 2401, Chicago, IL 60611 PHONE 312/222-1010, FAX 312/222-1310, CIRCULATION FAX 312/222-1310 E-MAIL info@packworld.com WEB SITE www.packworld.com Contract Packaging magazine is published for the Contract Packaging Association. For information on association membership, events, and benefits, contact Ed Landon at 630/696-4001, email info@contractpackaging.org, or visit www.contractpackaging.org. All editorial content in Contract Packaging magazine is archived at www.contract packagingmag.com and is also available at www.contractpackaging.org. advisory board JOHN MAZELIN VP BUSINESS DEVELOPMENT, ACCU-TEC THOMAS BACON PRESIDENT, AARON THOMAS CO. TODD SWIFT EXECUTIVE DIRECTOR, PACKAGING SOLUTIONS, ARI PACKAGING JACK CONCANNON VP & COO, BERKELEY CONTRACT PACKAGING ERIC WILHELM CEO, COREGISTICS BOB SIMON SR. DIRECTOR, CONTRACT PACKAGING, GENCO CHRIS NUTLEY PRESIDENT, MSW PACKAGING editorial contact Have a question or an idea for an article? Contact Bob Sperber, Editor, 312/222-1010, ext 135. Fax: 312/222-1310. Contract Packaging magazine prefers to receive press releases by e-mail. Send to bsperber@contractpackagingmag.com. PUBLICATIONS MAIL AGREEMENT NO. 40064408 Return undeliverable Canadian addresses to Express Messenger International, P.O. Box 25058, London Brc, Ontario, Canada N6C 6A8 PLEASE RECYCLE THIS MAGAZINE Remove inserts or samples before recycling. VOLUME 10, ISSUE 1 M A R C H | A P R I L 2 0 1 4 • C P • 1 features www.contractpackagingmag.com departments M A R C H | A P R I L 2 0 1 4 Robotic cartoning adds efficiency, subtracts labor costs Robotic cartoning replaces manual operations, alleviating labor shortages, costs, and increasing line efficiency for contract manufacturer Pharmalab Inc. C O V E R S T O RY Pocket Shot hunts for pouch sealing solution Ultrasonic sealing virtually eliminates leakers attributable to a previous hot-seal/cold-seal approach. Two-count blister packs for 'smart pills' Tucson-based Brainiac Supplements LLC wanted to market its Study Buddy nutrient-based study aid capsules in high-impact packaging. T H E C O S T C U T T E R Strategic Relationship Management: Is there really value here? e acronym SRM once stood for Supplier Relationship Management. Today's more mature practice of Strategic Relationship Management is helping companies recognize the value that suppliers, including contract packagers, can bring in the form of newfound external capabilities that can expand a brand's reach, new product success and speed to market. 6 10 13 14 Forefront Around the Industry President's Letter CP Association Here & Now Membership Directory Ad Index 2 3 18 19 20 24 Masthead_TOC_0414.indd 1 3/18/14 1:39 PM

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