4Q 2010 Tech

Issue link:

Contents of this Issue


Page 21 of 39

Go Mobile CaTCh us if you Can A washington credit union brings the appeal of mobile- based promotions to financial education. | by aaron Pugh have you seen me? Tere’s an old expression about the wisdom of offering rewards versus punishment to elicit a desirable behavior. Well, if a carrot is truly better than a stick, then an iPad or $15,000 puts them both to shame. Tat was the thinking when O Bee Credit Union ($135.7M, Tumwater, WA) unveiled its “Capture the Tag” promotion, a location-based mobile treasure hunt that offers [ 20 ] 4th Quarter 2010 | consumers the chance to win prizes or bulk up on financial know-how while supporting their grass roots community. Te promotion involves O Bee, TwinStar Credit Union, and several other local businesses. Earlier in the year, the credit unions distributed unique Microsoft Tags throughout participating locations. From January 21 through March 18,

Articles in this issue

Links on this page

Archives of this issue

view archives of Technology@CU - 4Q 2010 Tech