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AMERICAN PAINTING CONTRACTOR • Januar y/Februar y 2014 23 Sherwin Williams Sherwin-Williams Color of the Year: Exclusive Plum Reasoned Founded in black, white and gray, this palette celebrates the quantifiable world's impact on design, illustrated by the use of geometry and 3-D print- ing to create patterns and shapes in all categories of design. The hues of Rea- soned, which include Tricorn Black, Agreeable Gray and Crushed Ice, rep- resent shadows, negative space and tone-on-tone layering. The Palette Extra White, Tricorn Black, Agreeable Gray, Crushed Ice, Earl Gray, Classic French Gray, Peppercorn, Gauntlet Gray Intrinsic A little bohemian and plenty of color make up the Intrinsic palette. Its focus is around embracing and preserving tradi- tion, culture and design, while bringing in new influences. World events in 2014, such as the Winter Olympic Games in Russia, are dri- ving a new appreciation of folkloric costumes, patterns and styles of the country. The Palette Dynamo, Ablaze, Ceremonial Gold, Ramie, Raucous Orange, Georgian Bay, Capri, Houseplant, Polished Mahogany, Sawdust Diaphanous The delicate nature of this palette embodies the very essence of balance, sim- plicity and elegance. The colors of Diaphanous are light, delicate and translu- cent. Society's need for overconsumption has given way to minimalism and a quiet reality. This palette evokes tranquility, sen- suality, serenity and escape. The Palette Alpaca, Fleur De Sel, Balanced Beige, Sandbank, Nonchalant White, Malted Milk, Steamed Milk, Beige, Westhighland White, Spun Sugar

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