Issue link: http://digital.turn-page.com/i/112407
For its 90th birthday, one of the world��s most recognizable icons gets a face-lift Photo Credit: ALEX PITT PHOTOGRAPHY A View from the Hill The Hollywood Sign in its 90th year, flaunting its most recent makeover By Emily Howard os Angeles is no stranger to extreme makeovers to keep the aging process at bay. This year the same is true for the Hollywood sign. But keep the Botox in the syringe, Doc, a little paint should do just fine. And with exactly that in mind, Sherwin-Williams paid a house call this past winter to Hollywood���s leading lady, and now she���s looking none the worse for wear. It���s been nearly 35 years since the sign has received a refurbishment like this one, and the masterminds behind the renovation, Sherwin-Williams and the Hollywood Sign Trust, wanted to make sure it would stand the test of time, even against the harsh elements in L.A. Careful planning ensured that they were choosing the right products, procedures and team of painters for the job. Sherwin-Williams donated all the primer and paint to the project. As a topcoat they chose the new Emerald Exterior Acrylic Latex Paint in High Reflective White. ���The L 36 ��� January/February 2013 new paint offers resistance to blistering, peeling, chalking, fading, mold, mildew and dirt,��� says Ellen Moreau, vice president of marketing with Sherwin-Williams. After interviewing local painting contractors, Duggan and Associates was assigned the job. Chris Duggan started his company in 1989. They specialize in commercial painting, wallcovering and drywall. This isn���t your mom-and-pop painting shop. They employ anywhere from 150 to 250 employees, depending on the time of year. This group is no stranger to big projects; they have a long list of blue-chip clients. However, a project with this much publicity was a completely different story. ���It was funny. When we started the job, I thought it was just another paint job. You know, we���re going to paint the letters,��� said Duggan. It wasn���t long before he started getting calls that the project was being mentioned by local news sources. When they put the company banner on the swing stage, the calls really started rolling in. Despite the media attention, there was a ton of work to be done. The first order of preparation was to contact a structural engineer. The Hollywood sign is constructed of structural steel with corrugated metal. A structural engineer was hired to ensure that each of the stages was properly rigged to each letter. Once that was done, the specs for the job were submitted to the city of Los Angeles, and it was off to the races. Continued on page 38 See the time-lapse video of the Hollywood sign face-lift at paintmag.com.