April - May 2010

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Do Not Miss Lonny Magazine Last year an online magazine made its debut. It’s called Lonny, named for the founders’ two favorite cities: London and New York. Lonny is formatted like a print magazine, but the online format allows for many interactive features that take the traditional notion of reading a magazine to the next level. Editorial content and advertisements are all hyperlinked to other sites on the web, allowing shoppers one-click access to the products they see in the magazine. Lonny is a labor of love for its founders, editor Michelle Adams and photographer Patrick Cline, and people are taking notice. Readership of the bimonthly magazine is growing exponentially: since October 2009 the three issues have attracted more than 460,000 readers from around the world and 22.3 million individual page views. The online format allows for extended editorial content, which means more photos and more detail about projects and people featured in the magazine. Recent editorial features have included the makeover of a 1744 Connecticut home, a style profile of two identical New York apartments interpreted by sisters with two distinct design styles, and a profile of up-and-coming design talent Ryan Korban. “We want every single page to be exciting, beautiful and inspiring, and most of all accessible,” says Michelle about the process of creating the magazine, “Our team has an absolute ball creating each issue and we really try to put ourselves in our readers shoes and think ‘what would they like to see in this room,’ or ‘what story would inspire them?’ We love to support up-and-coming designers as well as to highlight our favorite products and design ideas from known manufacturers.” To experience Lonny for yourself, visit Awareness DIFFA Dining by Design Dining by Design is the most successful fundraiser of the year for the Design Industries Foundation Fighting AIDS (DIFFA). The event, now in its 13th year, is the ‘toast of the town’ and one of highlights of the design industry’s social calendar. Held in New York City on March 18-22, Dining by Design featured table designs from prominent sponsors and design partners including Benjamin Moore, Kravet, Ralph Lauren Home, and many more. Creativity overflowed and the atmosphere was celebratory and optimistic. The tables were on display in conjunction with the Architectural Digest Home Design Show, which was open to the public. A space dedicated to DIFFA showed more than 30 tables styled in unique, comprehensive themes by the industry’s brightest stars. The event kicked off with Cocktails by Design on Thursday night, and continued with the Table Hop and Taste event on Sunday before culminating in the main event, the gala dinner Monday night hosted by Cindy Crawford for JC Penney and her husband Rande Gerber. The next Dining by Design event will take place in Kansas City on April 30 – May 1. Chicago and San Francisco will host Dining by Design events in November. DIFFA is one of the country’s largest supporters of direct care for people living with HIV/AIDS and preventive education for those at risk. To date, DIFFA has raised more than $38 million for AIDS service organizations nationwide. To learn more about DIFFA or to make a donation, visit 22

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